Kraft+in+advertising

Kootenay, Nelson, BC radio company April 12, 2009 "Packaged Foods Exposed III (Kraft Foods)" (encore) Audio http://www.cjly.org/deconstructingdinner/052809.htm In this audio radio show, they talked about how large a company Kraft Foods actually is and that until recently it was part of the Philip Morris tobacco company. With all this huge marketing budget, the parent company had major access to large campaign donations as a “Wholesome Food company”, when everyone knew it had connections with the tobacco company and it’s policies would support those tobacco industries. In 2001 there was an organized boycott of Kraft foods due to it’s connection with Phillip Morris, and the lack of corporate accountability.  Now that the company is no longer associated with Phillip Morris (March 2009), will they be accountable on the issue of healthy eating and the obesity crisis? They have been caught a few times of misleading or actual lies in their advertising campaigns. 1] Charge On Kraft Ads - June 19, 1987 F.T.C. Advertising for Kraft Singles exaggerated the calcium content of the cheese product, the Federal Trade Commission said today. A spokesman for Kraft Inc. denied the charge http://www.nytimes.com/1987/06/19/business/ftc-charge-on-kraft-ads.html?pagewanted=print

2] What is 'Real Kraft Cheese'? By: Julie Jargon Feb. 05, 2007 “If Matt Leli read "Made with Real Kraft Cheese" on a can of Kraft Easy Cheese, he'd think of a block of Wisconsin cheddar. But only if he hadn't read the list of ingredients on the other side of the can. Easy Cheese, like many Kraft foodstuffs bearing the "Real Kraft Cheese" logo, contains no natural cheese. Terms like "natural" and "real Kraft cheese" appeal to customers seeking healthy food. But in trying to lure consumers to its packaged foods, Kraft, like many food makers, often walks a fine line with its marketing, testing the limits of federal labeling regulations that are often vague or confusing. Calling processed-cheese ingredients real cheese is legal, because while the Food and Drug Administration regulates many food-related claims, defining terms like "low-fat" and "organic," it doesn't define other terms, including "natural" and "real." "It's critical that we have clear consumer communication on our packaging and advertising," Ms. Rosenfeld says.” http://www.chicagobusiness.com/cgi-bin/news.pl?id=23741&seenIt=1

3] Kraft No Longer Running Dairy-Weight Loss Advertising Published on Wednesday, August 17, 2005 by Healthy News Service Washington, D.C.-Kraft Foods, Inc., has confirmed that it is no longer running advertisements suggesting that dairy products encourage weight loss. http://www.healthy.net/scr/news.asp?Id=7868